What you want to show versus What they want to know

Planning is the most time-consuming part of creating a great video segment. At Open Mic, we make the planning process easy through the use of production templates.  Simply find the template that best matches what you’d like to say and start filming right away.

But what if what you want to sayt is different than what they want to hear? When planning for a video, research what your audience (families, staff, and larger community) actually want to know about your district—not just what it is you want to share about it. Pitch your video idea to potential audience members to find out what they view as the most compelling thing(s) worth learning about. Chances are good that you’ll be surprised by what you find!