In the face of overwhelming tragedy and enormous parental anxiety, crafting the right Superintendent Message isn't easy. Here are three exemplary examples to learn from.
Planning is the most time-consuming part of creating a great video segment. At Open Mic, we make the planning process easy through the use of production templates. Simply find the template that best matches what you’d like to say and start filming right away.
But what if what you want to sayt is different than what they want to hear? When planning for a video, research what your audience (families, staff, and larger community) actually want to know about your district—not just what it is you want to share about it. Pitch your video idea to potential audience members to find out what they view as the most compelling thing(s) worth learning about. Chances are good that you’ll be surprised by what you find!
Here's an extract from the NYTimes article that caught my eye:
Bloggers and YouTube stars, Instagram videos and virtual assistants are replacing department store sales clerks, whose customers now know as much as they do (or more) about mermaid eyes and ombré lips. Brand loyalty is out, replaced by Sephora’s try-more-buy-more ethos. Friends hold as much sway these days as trained experts.
Deborah Yeh, Sephora’s senior vice president for marketing and branding, said: “The lady at the counter has been replaced by hundreds of people on YouTube. There are more voices. And we are trying to cut through the confusion,” in part by allowing customers to try before they buy.
Perhaps a parallel article will soon be written for K-12... something along these lines:
Fellow students, teacher bloggers, YouTube teacher stars, Instagram videos, and virtual teachers are replacing classroom teachers, whose students now know as much as they do (or more) about coding or The Hundred Year War. Homeroom classrooms are out, replaced by a try-and-learn ethos. Personal interests hold as much sway these days as curriculum maps and pacing guides.
Deborah Yeh, State Education Commissioner, said: “The person at the head of the classroom has been replaced by hundreds of people on YouTube. There are more voices. And we are trying to cut through the confusion,” in part by allowing students to try before they commit to a career or college major.